All links aren't created equal, but all are important. They contribute to your link popularity score and Page Rank score in Google. Those scores can determine how much traffic you get from searchers because a higher score moves you higher in the search results listings.

Check your incoming links (also called backlinks) to make sure that they're contributing to your page rank score instead of reducing it.

So you've agonized over text content and spent days (or months) getting it just right. Was it worth the effort? Only if you gave as much thought to presentation as you did to content. After all, what's the use of all this great text if nobody reads it? When you start formatting text content on your pages, remember that your best friend is none other than the humble list.

Imagine how the Taj Mahal would look if Emperor Shah Jahan had asked for quotes and settled for the lowest! You would require a lot of luck on your side if you decide to settle for a freelancer against a structured organization.